Dawn Kills Animals

Sunrise Kills Animals Delegate and Gamble tests on creatures, they dont need to stop, however they need people in general to think they are creature neighborly. The previous evening, I saw an exceptionally upsetting business for Dawn dishwashing fluid. The business guarantees that a large number of creatures trapped in oil slicks have been spared by being washed in their dishwashing fluid. The video portrays a penguin, a duckling and an otter, all secured with oil, being washed with their dishwashing fluid. In the before video, you can perceive how the duckling falters and battles to walk. In small letters at the base of the screen, it says, recreated exhibition. This was not film of a genuine salvage. They purposefully secured in any event three creatures with gum based paint and corn syrup to reproduce oil, to make sure they could wash them on camera. On the off chance that Dawn truly is utilized to wash oil off of creatures, why couldnt they use film of a real salvage? The organization at that point has the boldness to set up a site at DawnSavesWildlife.com, praising their job in wildilfe salvage. In the interim, Proctor and Gamble, the parent organization that claims Dawn, keeps on testing on creatures and guards creature testing: We should lead research including creatures to guarantee materials are sheltered and successful. Not to be marked beasts, they have gotten together with The Humane Society of the United States in an organization focused on the end of creature use for buyer item security assessment. Im speculating that this ensures HSUS won't target PG in any crusades. PG, in the event that you were truly dedicated to the disposal of creature testing, you would stop it. Today. Presently. Stop the empty talk. Quit imagining. What you can do: Boycott Proctor Gamble items. Contact Proctor Gamble at 513-983-1100 or by means of email at comments.impg.com (Update: It creates the impression that PG has now debilitated this email address), to disclose to them you are boycotting the entirety of their items until they quit testing on creatures. Its not in every case simple to tell which brands are possessed by PG and the rundown is continually changing, so attempt to acquaint yourself with this rundown, from the authority PG site. Many brands are a piece of the PG organization, including Dawn, Gillette, Cover Girl, Pampers, Tampax, Clairol, Febreeze, Tide, Mr. Clean, ​Crest and others. Iams and Eukanuba are additionally claimed by PG and support the Iditarod, so there are in any event two motivations to blacklist these two brands. Shockingly better, blacklist all organizations that test on creatures. Two applications accessible on iTunes make it simple to haul around a rundown of organizations that dont test on creatures. Pitilessness Free and BNB (short for Be Nice to Bunnies) are both perfect with the iPhone or the iPod contact. July 21, 2009 Update: I just addressed Cory, an agent at PG, and disclosed to him that Im not influenced by the Dawn Saves Wildlife battle, and if PG truly thought about creatures, they would stop creature testing. Cory was exceptionally decent and said that he would go along my remark. He likewise said that PG is legally necessary to lead creature testing. I revealed to him that was false. Government law expects medications to be tried on creatures, however no law requires family unit items to be tried on creatures. Cory said that the EPA requires new synthetic compounds to be tried on creatures. In any case, that is not equivalent to requiring all family items to be tried on creatures. A dishwashing fluid can be made utilizing known, dependable fixings, without making new synthetic substances. There are loads of pitilessness free organizations making similar sorts of cleaning items that PG makes, without creature testing. Our exceptionally respectful discussion finished with my tol erant Corys offer to send me a leaflet about PGs creature testing, however turning down his proposal of coupons for PG items. Despite the confirmation from AHA, the basic entitlements position is that creatures ought not be utilized for diversion or plugs, and ought not be secured with paint or corn syrup. Adjustment, July 22, 2009: The first postincorrectly expressed that during the shooting of the business live creatures were secured with oil. Be that as it may, as per American Humane Association, the creatures were secured with a blend of gum based paint and corn syrup intended to recreate oil. The first post likewise recommended that creatures may have been harmed or slaughtered during the shooting of the business. American Humane Association was on set to regulate the recording of the business and affirmed that No creatures were hurt during the taping.

Organisation and Management Essay Example | Topics and Well Written Essays - 2000 words

Association and Management - Essay Example Presently the basic point to comprehend here is the way that learning can not exclusively be at the most elevated level, rather the information the executives can even happen at the center unit and the uncommon trainings help at putting forth a valiant effort undoubtedly. An association which can learn can comprehend what are its obligations concerning the general public, nature, its partners and clients, its capacities and various procedures which must be looked down up at with a legitimate and moral point of view. This implies the association frees its working techniques in accordance with its previously set qualities and good standards. Besides, it recognizes what are its commitments and impulses towards all the previously mentioned. The association is continually willing and anxious to gain from its mix-ups, prepared to acquire more up to date and new procedures inside its folds and continually promising its partners and workers to put away more cash and time, separately. Dealing with an association is additionally a significant capacity which goes under the learning standards. It has contextual investigations and best case situations to turn upward to at whatever point there is an issue or inconvenience nearby and it knows who the opportune individual is to contact at whatever point there is some inconsistency inside the framework. Add to that the association attempts to keep its contacts, regardless of in which limit they are, at a maximal point and consistently continues expanding in order to turn into a socially dynamic player inside the pertinent business. The administration angle additionally comes from the way that its information base is flawless and realizes what is expected of it. This information base has the job of consistently improving the frameworks and working approachs. It likewise has the best accessible center administration representatives who know the specialized premise of running the association and whose potential can to a grea t extent advantage the sound operations of the organization. Hence it is very

How to Create a Marketing Essay

How to Create a Marketing Essay Need Advice on Writing a Digital Marketing Campaign Essay? Students who study marketing often have to write essays on different topics concerning marketing research, marketing strategy, and planning, advertising and marketing campaigns. Marketing topics might be tricky, so often students might get stuck at the very beginning. If you have gathered a lot of data on your topic but don’t know how to start a marketing essay, read this easy guide. You should keep in mind that writing an essay on digital marketing is based on the same principles and involves using the same techniques as the general essay writing, although there are some specific tips. How to Write an Essay on Marketing Strategy The first step in writing any marketing essay is to gain a full understanding of the topic. So when writing a marketing strategy essay, the first thing you should do is to make every effort to understand what marketing strategy is, how it differs from a marketing mix, a marketing plan, and business goals. Developing a marketing strategy is based on marketing research, so actually, your task is writing a marketing research essay that involves doing research on market size and growth as well as competitors and customers. When you have done enough research and extensive reading, made a good list of relevant sources, you should make an outline for your essay that will help you organize your research process and limit taking notes to using appropriate sources. Generally, every essay should include an introduction that presents your topic and states your thesis a body where you present your argument and supporting evidence a conclusion that stresses the importance of the thesis and leaves the final impression on the reader When making an outline, you should also state your thesis â€" the main idea that you will argue in your essay and support with convincing evidence. If you succeed in writing a good detailed outline, it will help you organize ideas in your essay in a clear and logical order to support your argument and, besides, it will save you a lot of time during the revision process. If your outline is detailed enough, it’s unlikely that you will need to rearrange your ideas after you have written your marketing essay. When writing an essay on advertisements and marketing, you should do a research and gather data identifying specific examples that illustrate your marketing topic or case studies that provide successful examples of using some key strategies. When doing research for your essay, you may identify additional topics that should be covered in your marketing essay. So you need to make changes in your original outline. The beginning of your marketing essay is an important step in a complex process of persuading your readers of the main idea of your essay based on evidence. The beginning of your essay on marketing has to engage your audience and establish your authority. To achieve these goals, your beginning should introduce your marketing essay, focus it, and, finally, orient your readers. Introduce the essay In the beginning of your essay on marketing, you should introduce your topic and establish the context that will limit your topic and make a step towards focusing your essay. Focus the essay In the beginning of your essay, you should tell your readers what your central issue is. You need to focus your marketing essay by stating a thesis or by asking a question and suggesting the answer that you will argue in your essay. You can also combine these two approaches. Orient readers You should provide your readers with information and explanations that they need to follow your discussion. You may provide a brief overview of the issues you are going to discuss in your essay. You can use different opening strategies such as specific facts and information, a question, a keynote quotation, a story, an anecdote. But your opening has to be related directly to the focus of your essay. When you finish your whole draft, you should go back to your beginning and check if it provides a clear focus for your marketing essay. Then make changes and clarify your focus as needed. You should also revise and rewrite your draft and then edit it to improve the writing style and eliminate grammar and spelling mistakes. We hope that our useful tips for writing an essay for a digital marketing will help you feel more confident when you are assigned writing an essay. Marketing essay writing is not easy. You have to conduct an in-depth research on your topic and analyze the findings. This work is time-consuming because you have to read a lot and gather necessary data for your argument and only after that, you can start writing a marketing essay. If you are not sure in your analytical and writing skills and feel that you can’t do without professional help, you can order a model marketing essay on your topic at our custom essay writing service. Our qualified business writers can cope with any challenging topic and help you get the grade that you want. You will get a professionally written sample marketing essay that will serve as a useful template for writing your own essays.

Death of a Salesman-Is Willy a Modern Tragic Hero

Attention, attention must be paid to such a man. In which parts of the play can Willy Loman be considered great, and where does he seem a low man. Do you agree that he is truly a modern tragic figure? Death of a Salesman is a play that has come to redefine the concept of modern tragedy. A challenge to Philip Sydneys judgement that tragedy concerneth the high fellow Death of a Salesman is the tragedy of the common man of the low-man. Many critics charge that Death of a Salesman falls short of tragedy and is therefore disqualified as a great play. Tragedy is developed as a form of drama that incorporates incidents arousing pity and fear, to accomplish the catharsis of such emotions. The ancient philosopher, Aristotle, wrote†¦show more content†¦However, this play is not about capitalism versus communism but about a man disenchanted by the passage of time and dismayed at the realism that has robbed him of his dreams, ambitions and success, he feels kind of temporary about himself, which is why we see him at the end of his career and not the beginning. Conversely, the ability of Willy, the common man, to take on the role of the tragic hero can be seen as a demonstration that those worth nothing can achieve anything and is therefore a realisation of the American Dream. Eric Bentley argues that Death of a Salesman arouses pity but no terror. Man here is too little and too passive to play the tragic hero. However, I feel that the fact that Willy is a little man evokes both pity and terror. Willy moves us to fear because we can recognise similar possibilities of error in ourselves. Willy is universal in the sense that he is typical of us all, he is a low-man. Many of us know how it feels to struggle to succeed, and like Willy, material success is often an inescapable part of our lives whether or not we wish to admit it. Act I might be said to inspire horror, as Willys deteriorating mental state is made clear and Act II could engender pity as he suffers even more for it than he perhaps deserves. We can see that although he may not necessarily a great man now, Willy once was. Up until the discovery ofShow MoreRelatedWilly Loman, the Modern Hero in Arthur Millers Death of a Salesman1739 Words   |  7 Pagesman, known as the modern hero of tra gedies. Miller describes what characteristics the modern tragic hero possesses and how he differs from the heroes depicted by classic Greek playwrights such as Sophocles and Aristotle. In order to understand how drastically the modern hero has evolved, one must first understand the basic characteristics that the heroes created by Sophocles and Aristotle encompass. The Greek tragic heroes, otherwise known as the protagonists, illustrated by tragic Greek playwrightsRead MoreExamples Of Tragedy In Death Of A Salesman1199 Words   |  5 PagesAlthough both are the top elements that are the focus of tragedy, the other four are imperative to achieve the tone and overall character of one. In Death of A Salesman by Arthur Miller, the character Willy Loman is an average modern American man with a superficial American Dream: to be liked, to succeed over everyone else, to be a great salesman. Willy possessed a misguided love for his family and a yearning for success. As his life takes its course, it peaks in his son’s high school years when heRead More Willy Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman1065 Words   |  5 PagesWilly Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman      Ã‚  Ã‚   The events in the life of Willy Loman in Arthur Millers Death of a Salesman are no doubt tragic, yet whether or not he can be considered a tragic hero in a traditional sense is a topic requiring some discussion. Aristotle set the criteria for qualities a character must possess in order to be considered a tragic hero. In order to reach a conclusion on this matter, all six criteria must be examined to determineRead More Willy Loman as Tragic Hero of Death of a Salesman Essay1519 Words   |  7 PagesWilly Loman as Tragic Hero of Death of a Salesman       Willy Loman, the title character of the play, Death of Salesman, exhibits all the characteristics of a modern tragic hero. This essay will support this thesis by drawing on examples from Medea by Euripedes, Poetics by Aristotle, Oedipus Rex by Sophocles, and Shakespeares Julius Caesar, while comments by Moss, Gordon, and Nourse reinforce the thesis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Death of Salesman, by Arthur Miller, fits the characteristics of classicRead More Arthur Millers Death of a Salesman is A Modern Tragedy Essay1044 Words   |  5 PagesArthur Millers Death of a Salesman is A Modern Tragedy  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In the fourth century B.C., Aristotle set forth his description of dramatic tragedy, and for centuries after, tragedy continued to be defined by his basic observations. It was not until the modern age that playwrights began to deviate somewhat from the basic tenets of Aristotelian tragedy and, in doing so, began to create plays more recognizable to the common people and, thereby, less traditional. Even so, upon examinationRead More Common Man as Tragic Hero in Death of a Salesman Essay1518 Words   |  7 PagesCommon Man as Tragic Hero in Death of a Salesman What is tragedy? While the literal definition may have changed over the centuries, one man believed he knew the true meaning of a tragic performance. Aristotle belonged to the culture that first invented tragic drama – the ancient Greeks. Through this, he gave himself credibility enough to illustrate the universally necessary elements of tragic drama. In The Poetics, Aristotle gives a clear definition of a tragedy, writing that it is â€Å"an imitationRead MoreEssay on Can Willy Loman Be Considered A Tragic Hero?1632 Words   |  7 PagesCan Willy Loman Be Considered A Tragic Hero? Whether Willy Loman can be considered a tragic hero has long been debated between critics. Ever since Miller produced the play, people have discussed whether Willy’s status was high enough for his fall to be considered tragic, or whether Willy can be seen as an altogether modern tragic hero, I will be looking at both these views taking into consideration critics views and also adding my own thoughts. Tragedy has its origin in ancient GreeceRead MoreEssay Death of a Salesman, Tragic Hero. Willy Loman.1503 Words   |  7 PagesTo what extent can Willy Loman be considered a tragic hero according to Aristotle’s rules? Arthur Miller presents his play ‘Death of a Salesman’ in the ancient form of a tragedy. Aristotle has defined his idea of the ‘perfect’ tragedy in his text, ‘Poetics’ (350 BC).Here he suggests that the protagonist must fall from an elevated social standing as a result of a â€Å"fatal flaw† within the character; the fall from the main character creates resolution to the play which is seen as just; finally, AristotleRead MoreWilly Loman Tragic Hero730 Words   |  3 Pages1949, the forlorn life of Willy Loman is introduced in Arthur Miller’s â€Å"Death of a Salesman†. At this time the American Dream was something everyone craved during the peak of suburbia. The American Dream was the golden standard of living like Donna Reed, all wrapped up with a white picket fence. To Willy Loman, The American Dream was not the golden standard, but the only standard. His wife Linda dutifully greeting him as he came home from a successful day as a salesman, and sits down to dinner withRead More Death of a Salesman - A Modern Day Tragedy Essay1184 Words   |  5 PagesDeath of a Salesman - A Modern Day Tragedy The question which arises within Death of a Salesman is, Is this a modern Tragedy? A tragic play can be commonly observed when a protagonist falls from a great height. His decline is not about immediate death, although in most cases death becomes apparent at the end of the play, e.g. Macbeth. A tragedy shows the suffering of a character and utter compulsion of him if he does not succeed to reach his dream. These plays show the blissful release

The Inexplicable Mystery Into Essay Samples about Why I Choose Toattend College Uncovered

The Inexplicable Mystery Into Essay Samples about Why I Choose Toattend College Uncovered How to Choose Essay Samples about Why I Choose Toattend College Custom writing means a critical company with high standards. Many non-credit courses are offered for everyone who would like to enroll. It's been in practice for nearly 100 decades. Possessing an education is similar to drinking a glass of plain water. I think that education has an important part in people lives, especially mine. We are taught from an early age that education is the sole method to attain success. I'm going to college to be a dental assistant. Colleges publish lots and plenty of unique kinds of things, any of which is beneficial for research. Do things you've never done, give yourself an opportunity to be all that you are able to be, all that you would like to be. You would like to write about something which will cause you to stand out. Now things started to get really intriguing. The response is it depends on numerous factors. Every component of your essay must show what you would like and the way you want to attain that objective. By way of example, a why us essay might speak about how very interesting XYZ interdisciplinary project is and the way it fits nicely with your senior project. Sooner or later, the why college essay is about specifics! It's much more difficult to explain what sets apart a terrific essay from a mediocre one than it is to just read a prosperous sample essay. Quite simply, you wish to demonstrate that you and the school are on the very same page and that only thisschool can offer you exactly what you have to succeed. Concentrate on telling a story about how you decided what you would like to do and the way you mean to pursue your aims in college. The key lesson to take away here is that if you're truthful and genuine in your essay, it is going to be simple to write about. In the write-up, Percy begins by defining the term beautiful which as an issue of fact becomes the essential point in the whole article. Nonetheless, your essay is not likely to compensate for grades and test scores which are too far below average, since, first of all, the principal bases for evaluation are the quantitative facets of your application. Once you get a great topic idea, you're going to want to check to make certain it works. This section consists of two examples of very good college essays. How to pick a fantastic topic. Southwest presents many financial alternatives and scholarships for students. Moreover, University of Michigan's research program, one of the very best in the usa, will let me make discoveries and contributions as an undergraduate student. In addition to its growing cultural and ethnic diversity, State University is turning into a master at developing a niche for each and every student. Thus, it is not just the perfect place for me, it is the only place for me. High school is actually important to me and is something which I want to carry on doing. To get to know teachers that let me through high school is actually likely to be challenging to leave behind. My parents wanted a much better future for me, so I can look after myself. They are great, they never tell me to get a job, because they know that I have to much papers and exams at the top of my head. College will give a person the tools to be successful in the specialty of their selection. It will also assist in preparing a person for a career in a particular field. Colleges care about the quantities of acceptances deeply, so it can help to understand you're a sure thing. They always want to know why you are interested in attending their school.

Hilton Hhonors Worldwide Rewards Free Essays

Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9, Oct. 29-Nov. 2) ? Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. We will write a custom essay sample on Hilton Hhonors Worldwide Rewards or any similar topic only for you Order Now Be sure to discuss the differences, how they value guests and their offerings. ? Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. ? What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with several other loyalty or recognition programs offered by leading hotel chains of the world. Similar programs are being offered by many airlines, department stores, car rentals, video and book retailing, credit cards, movie theaters and several other international entities in the service industry. The first one that can be considered in this regard is the Priority Club Rewards offered by IHG (Intercontinental Hotels Group). The IHG group comprises of Intercontinental Hotel and Resorts, Crowne Plaza Hotel and Resorts, Holiday Inn, Holiday Inn Express, Hotel Indigo Staybridge Suites and Candlewood Suites. (Ref: https://secure. priorityclub. com/hotels/). The program is offered across 4,500 properties operated worldwide by the group. The program is open to everyone free of cost. It allows the members to earn points not only by staying in any of the member hotels but also by earning Priority Club points when purchasing goods and services with any of their partners or earn miles with their partner airlines. The partners are specially customized in accordance with prevalent tastes and popularity in different parts of the world and include leading brand names in airline industry, fashion retailers, vacation and tour operators, mobile and telecom services, car rentals, home and furnishings, electronics, computers, etc. The choice of partners is vast as compared to Hiltons’ rewards program. In many territories local co-branded credit cards are also offered which entitle members to earn points on each and every spent. For the stay at the hotels, members can earn 2000 points for every stay outside the hotels outside North America, Mexico and Carribean in Intercontinental Hotel and Resorts while for all other geographical locations and all other hotel chains included in the group, the members earn 10 Priority Club points for each US $ 1 spent. The program has distinct features comprising of points that never expire and no blackout dates for Rewards Night, thus allowing the members to stay anytime. Unlike the Hiltons reward program, members can also use a combination of points and cash for their stay. Furthermore, members can redeem their points for flights with no blackout dates on over 400 airlines across the world ranging from North America, Europe, Middle-East, Central to Southern and Far-east Asia. However, unlike the Hiltons reward program, double-dipping is not allowed. But as an added incentive to members, free lounge access at several airports is also offered to the members thus enhancing members travel convenience. Similar to the Hilton reward program, the points in IHG Priority program can also be redeemed for several other items besides free nights at the participating hotels. Yet again, the choice offered by IHG is vast as compared to Hilton. The points can be redeemed for hotel stay, airlines travel, tour packages, adventure sports and merchandise from leading retails and entertainment providers. In addition, gift cards from several brands are available. A very appealing feature is an option of donating points for charitable ventures in keeping with IHG philosophy that ‘rewarding others may be the best reward of all’. (Ref: http://www. priorityclub. com/rewards/us/en/redeem/catalog/charitable-donations). The IHG program lays special emphasis upon member satisfaction and recognition. Hence , the members have several value-added services offered for free. A separate toll-free reservations line is offered. They are offered priority check in and check out services. Their individual preferences are stored in the system (Personalized room-preferences profile) offered at every stay without asking e. g. smoking or non-smoking rooms, bed-type, etc. Requests for late check-outs are given preference and in certain locations, extra benefits like airport pick-up services, free internet, free newspapers, etc. are offered. Extra level of service is also offered to members for room upgrades, complaint resolution, customer service feed-back services, etc. Just like the Hiltons’ reward program, the IHG Priority program also has different plan levels based upon ‘qualifying points’ and ‘qualified nights’. Accordingly, 3 tiers termed as ‘Club’, ‘Gold Elite’ and ‘Platinum Elite’ are offered. (Ref: http://www. priorityclub. com/hotels/us/en/global/support/about_priorityclublevelsef:) Bonus earnings for Gold Elite are 10% and those for Platinum Elite 50% over the base points earned. Moreover, the Elite members are offered extra benefits and advantages like complimentary upgrades and guaranteed room availability. In this respect, it appears to be more attractive to customers than Hiltons’ reward Silver and Gold VIP status. Over and above the stated benefits, multiple promotions are offered at different times promising extra points, free room upgrades, etc. to attract more and more customers. Another popular loyalty program is Fairmont President’s Club that allows access to a host of exclusive benefits and privileges. Besides the standards being offered by the loyalty programs of almost all big hotel groups, Fairmont goes a step ahead by offering members services like concierge reservation, complimentary use of health clubs, golf-clubs and even use of BMWs at select locations. Ref: https://www. fairmont. com/fpc/benefits/). Another impressive and acclaimed loyalty program, not by a hotel group but an airline, is the one offered by Etihad Airways. Though relatively new in the competitive airline industry, the Etihad Guest program has introduced several new initiatives for the frequent travelers generating big business for the airline and proving to be a significant factor in the phenomenal success of Etihad. Very aptly, it has been awarded 2012 Freddie Awards. Etihad Guest was recognized for the Best Redemption Ability, Best Elite Program and Best Loyalty Credit Card among all airlines in the Middle East, Asia and Oceania. (Ref:http://www. etihadairways. com/sites/Etihad/global/en/aboutetihad/mediacenter/newslisting/newsdetails). The program was also runner up in the four remaining categories: Best Promotion for Earning, Best Promotion for Redemption, Best Customer Service and Program of the Year. Hence, it can be concluded that the member retention and brand loyalty competition is fierce and offering innovative and extensive services to customers is imperative to lure more and more individual and corporate clients. It seems quite obvious that the value of Hilton reward program does justify its cost. As per the belief of Hilton Hotels that regard frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. (Ref: Case Study by John Deighton and Stowe Shoemaker). Loyalty programs have been at the core of how hotels attract and retain their best customers for over a decade. However, they can only be as cost-effective as multiple competitors in the market let them be. This study reveals that the previous year had been successful for Hilton. Revenues had been in the region of $158 per night per guest, and occupancy had exceeded break-even. Also Hilton HHonors rewards program was not established as a profit center but was required to break even each year and to measure its effectiveness through a complex set of program metrics. The program is run by a small team of 30 employees. A research by Hilton revealed that guests identified by their HHonors or airline membership numbers occupied 22. 5 percent of all the rooms occupied in the Hilton Hotels and Hilton International network in a year. More importantly for Hilton , activation, retention, and member spend per visit all have improved. Augmenting the financial gains is the valuable database the HHonors rewards program provides to Hilton. These are the most critical and demanding customers who provide vital feedback and valuable suggestions. The program staff can establish individual contact with these members through mail or in person and not only obtain valuable feedback but earn lifelong loyalty. Plenty of focus groups and quantative research can be carried out further enhancing means to develop brand loyalty through personal profiling and personal recognition techniques. The phrase attributed to Diskin interestingly sums it up i-e ‘ People care about organizations that care about them. (Ref: same case study). In addition, the program also offers opportunities to target other customer segments. Furthermore, the program is also being used as a tool that can help the travel manager with compliance to their overall travel policy by offering special incentives to stay at Hilton rather than at a competitor due to personal choice of the travelers. The Hilton program proves to be even more effective by developing additional services for returning customers at check-ins and by appointing guest relations managers to offer special personalized services to loyalty members. All these factors contribute to make this program valuable in expanding and retaining clients and thus justify the associated costs. Starwood is introducing a new aggressive frequent-guest program that it hopes will help attract more business travelers to its Westin Hotels Resorts, Sheraton Hotels Resorts, The Luxury Collection, Four Points, Caesar’s, and Starwood’s new W brand hotels, representing more than 550 participating properties worldwide. The program is expected to raise the stakes in the loyalty-program fierce competition amongst big hotel chains especially since Starwood plans to run it by a How to cite Hilton Hhonors Worldwide Rewards, Essay examples

Planning Information Systems Essays - Information Systems

Planning Information Systems Planning for Management Information System Planning for Management Information System The biggest challenge and most critical success factor in reengineering projects are persuading the people within the organization to cooperate. When you begin to computerize a legacy system considers the advantages; reduced clerical cost, quicker processing time and improved customer service. Everyone knows that the computer capabilities alone make life a lot easier for all managers. The advantage of time and accuracy spread over the lifespan of the information system means improved long-term vision and focus for top, middle and lower managers. A management information system (MIS) focus is on information that management needs to prepare its job. This task becomes much more difficult when the major players have a tradition of high independence, are often confrontational to management, and are irreplaceable independent contractors. CIO's in major business organizations face exactly this situation; further complicated by the fact that the reengineering effort is crucial to the continued existence of the organization. Such discussion has driven the software industry to focus attention on software specifically designed to support the team approach essential to most service and customer oriented organizations. The importance of teamwork can not be over emphasize in achieving overall organizational goals, and the need to capture and manage an organization's knowledge base remain crucial. This teamwork enables the organization to achieve and sustain competitive advantage in their business. In considering the framework for an information system (IS) each level operational, tactical and strategic planning requires different IS. At the operational planning system, the IS collect, validate and record transactional data relating to acquisition or disbursement of resources. The data for account receivable and payables, payrolls, inventory level, shipping data, printed invoice and cash receipts recorded as they occur. The operational-level IS characteristic are repetitive, predictable, emphasizes the past and detailed in nature just to name a few. The focus of the operational system is the daily tasks performed at the user level. The operational level manager uses this data to check every day tasks, i.e. ordering, shipping, inventory control, the essence of the business processes. The second level in the framework is the tactical system. This system provide middle-level managers with information to monitor and control operation while allocating their resources efficiently. The data is summarized, aggregated, or analyzed with a wide range of reports, i.e., summary, exception and ah hoc reports. The tactical information system differs from operational information system in the basic purpose: operational support the execution of tasks and a tactical information system supports a manager control over those tasks under their area of supervision as well as the allocation of resources to meet the company objectives set by top management. The data input and the information produced as outputs differ from the type of data involved, tactical characteristics are periodic in nature, with unexpected findings, comparative in nature with both internal and external sources. The tactical information system purpose and the regularity of report produced within the information sy stem are drastically different from an operational system. The third level in the framework is strategic planning, designed to provide top managers with information that assist them in making long-range planning decisions for the business. The different in strategic and tactical are not always clear, because both types of information systems may use some of the same data, you might say that the systems sometimes overlap with the difference being in the data that the system uses. Typically, top management uses strategic planning system to forecast long-range company objectives. The characteristics are ah hoc basis, unstructured format, external source, and subjectivity, summary and predictive in nature. A MIS provides information for effective planning and tactical decision making, which is the foundation of operational level data system. A tactical planning system provides middle-level management with the ability to monitor and control resources. The tactical information system does not support the execution of operational tasks, but allow m anagers visibility over the operation. Information systems are costly, to deploy and maintain, yet the maximization of economic value of IS in the long-run balance out over the initial set-up cost. The right software products enable teams of people to integrate their knowledge, work processes and applications to achieve improved business effectiveness. It has been