Dawn Kills Animals

Sunrise Kills Animals Delegate and Gamble tests on creatures, they dont need to stop, however they need people in general to think they are creature neighborly. The previous evening, I saw an exceptionally upsetting business for Dawn dishwashing fluid. The business guarantees that a large number of creatures trapped in oil slicks have been spared by being washed in their dishwashing fluid. The video portrays a penguin, a duckling and an otter, all secured with oil, being washed with their dishwashing fluid. In the before video, you can perceive how the duckling falters and battles to walk. In small letters at the base of the screen, it says, recreated exhibition. This was not film of a genuine salvage. They purposefully secured in any event three creatures with gum based paint and corn syrup to reproduce oil, to make sure they could wash them on camera. On the off chance that Dawn truly is utilized to wash oil off of creatures, why couldnt they use film of a real salvage? The organization at that point has the boldness to set up a site at DawnSavesWildlife.com, praising their job in wildilfe salvage. In the interim, Proctor and Gamble, the parent organization that claims Dawn, keeps on testing on creatures and guards creature testing: We should lead research including creatures to guarantee materials are sheltered and successful. Not to be marked beasts, they have gotten together with The Humane Society of the United States in an organization focused on the end of creature use for buyer item security assessment. Im speculating that this ensures HSUS won't target PG in any crusades. PG, in the event that you were truly dedicated to the disposal of creature testing, you would stop it. Today. Presently. Stop the empty talk. Quit imagining. What you can do: Boycott Proctor Gamble items. Contact Proctor Gamble at 513-983-1100 or by means of email at comments.impg.com (Update: It creates the impression that PG has now debilitated this email address), to disclose to them you are boycotting the entirety of their items until they quit testing on creatures. Its not in every case simple to tell which brands are possessed by PG and the rundown is continually changing, so attempt to acquaint yourself with this rundown, from the authority PG site. Many brands are a piece of the PG organization, including Dawn, Gillette, Cover Girl, Pampers, Tampax, Clairol, Febreeze, Tide, Mr. Clean, ​Crest and others. Iams and Eukanuba are additionally claimed by PG and support the Iditarod, so there are in any event two motivations to blacklist these two brands. Shockingly better, blacklist all organizations that test on creatures. Two applications accessible on iTunes make it simple to haul around a rundown of organizations that dont test on creatures. Pitilessness Free and BNB (short for Be Nice to Bunnies) are both perfect with the iPhone or the iPod contact. July 21, 2009 Update: I just addressed Cory, an agent at PG, and disclosed to him that Im not influenced by the Dawn Saves Wildlife battle, and if PG truly thought about creatures, they would stop creature testing. Cory was exceptionally decent and said that he would go along my remark. He likewise said that PG is legally necessary to lead creature testing. I revealed to him that was false. Government law expects medications to be tried on creatures, however no law requires family unit items to be tried on creatures. Cory said that the EPA requires new synthetic compounds to be tried on creatures. In any case, that is not equivalent to requiring all family items to be tried on creatures. A dishwashing fluid can be made utilizing known, dependable fixings, without making new synthetic substances. There are loads of pitilessness free organizations making similar sorts of cleaning items that PG makes, without creature testing. Our exceptionally respectful discussion finished with my tol erant Corys offer to send me a leaflet about PGs creature testing, however turning down his proposal of coupons for PG items. Despite the confirmation from AHA, the basic entitlements position is that creatures ought not be utilized for diversion or plugs, and ought not be secured with paint or corn syrup. Adjustment, July 22, 2009: The first postincorrectly expressed that during the shooting of the business live creatures were secured with oil. Be that as it may, as per American Humane Association, the creatures were secured with a blend of gum based paint and corn syrup intended to recreate oil. The first post likewise recommended that creatures may have been harmed or slaughtered during the shooting of the business. American Humane Association was on set to regulate the recording of the business and affirmed that No creatures were hurt during the taping.

Organisation and Management Essay Example | Topics and Well Written Essays - 2000 words

Association and Management - Essay Example Presently the basic point to comprehend here is the way that learning can not exclusively be at the most elevated level, rather the information the executives can even happen at the center unit and the uncommon trainings help at putting forth a valiant effort undoubtedly. An association which can learn can comprehend what are its obligations concerning the general public, nature, its partners and clients, its capacities and various procedures which must be looked down up at with a legitimate and moral point of view. This implies the association frees its working techniques in accordance with its previously set qualities and good standards. Besides, it recognizes what are its commitments and impulses towards all the previously mentioned. The association is continually willing and anxious to gain from its mix-ups, prepared to acquire more up to date and new procedures inside its folds and continually promising its partners and workers to put away more cash and time, separately. Dealing with an association is additionally a significant capacity which goes under the learning standards. It has contextual investigations and best case situations to turn upward to at whatever point there is an issue or inconvenience nearby and it knows who the opportune individual is to contact at whatever point there is some inconsistency inside the framework. Add to that the association attempts to keep its contacts, regardless of in which limit they are, at a maximal point and consistently continues expanding in order to turn into a socially dynamic player inside the pertinent business. The administration angle additionally comes from the way that its information base is flawless and realizes what is expected of it. This information base has the job of consistently improving the frameworks and working approachs. It likewise has the best accessible center administration representatives who know the specialized premise of running the association and whose potential can to a grea t extent advantage the sound operations of the organization. Hence it is very

How to Create a Marketing Essay

How to Create a Marketing Essay Need Advice on Writing a Digital Marketing Campaign Essay? Students who study marketing often have to write essays on different topics concerning marketing research, marketing strategy, and planning, advertising and marketing campaigns. Marketing topics might be tricky, so often students might get stuck at the very beginning. If you have gathered a lot of data on your topic but don’t know how to start a marketing essay, read this easy guide. You should keep in mind that writing an essay on digital marketing is based on the same principles and involves using the same techniques as the general essay writing, although there are some specific tips. How to Write an Essay on Marketing Strategy The first step in writing any marketing essay is to gain a full understanding of the topic. So when writing a marketing strategy essay, the first thing you should do is to make every effort to understand what marketing strategy is, how it differs from a marketing mix, a marketing plan, and business goals. Developing a marketing strategy is based on marketing research, so actually, your task is writing a marketing research essay that involves doing research on market size and growth as well as competitors and customers. When you have done enough research and extensive reading, made a good list of relevant sources, you should make an outline for your essay that will help you organize your research process and limit taking notes to using appropriate sources. Generally, every essay should include an introduction that presents your topic and states your thesis a body where you present your argument and supporting evidence a conclusion that stresses the importance of the thesis and leaves the final impression on the reader When making an outline, you should also state your thesis â€" the main idea that you will argue in your essay and support with convincing evidence. If you succeed in writing a good detailed outline, it will help you organize ideas in your essay in a clear and logical order to support your argument and, besides, it will save you a lot of time during the revision process. If your outline is detailed enough, it’s unlikely that you will need to rearrange your ideas after you have written your marketing essay. When writing an essay on advertisements and marketing, you should do a research and gather data identifying specific examples that illustrate your marketing topic or case studies that provide successful examples of using some key strategies. When doing research for your essay, you may identify additional topics that should be covered in your marketing essay. So you need to make changes in your original outline. The beginning of your marketing essay is an important step in a complex process of persuading your readers of the main idea of your essay based on evidence. The beginning of your essay on marketing has to engage your audience and establish your authority. To achieve these goals, your beginning should introduce your marketing essay, focus it, and, finally, orient your readers. Introduce the essay In the beginning of your essay on marketing, you should introduce your topic and establish the context that will limit your topic and make a step towards focusing your essay. Focus the essay In the beginning of your essay, you should tell your readers what your central issue is. You need to focus your marketing essay by stating a thesis or by asking a question and suggesting the answer that you will argue in your essay. You can also combine these two approaches. Orient readers You should provide your readers with information and explanations that they need to follow your discussion. You may provide a brief overview of the issues you are going to discuss in your essay. You can use different opening strategies such as specific facts and information, a question, a keynote quotation, a story, an anecdote. But your opening has to be related directly to the focus of your essay. When you finish your whole draft, you should go back to your beginning and check if it provides a clear focus for your marketing essay. Then make changes and clarify your focus as needed. You should also revise and rewrite your draft and then edit it to improve the writing style and eliminate grammar and spelling mistakes. We hope that our useful tips for writing an essay for a digital marketing will help you feel more confident when you are assigned writing an essay. Marketing essay writing is not easy. You have to conduct an in-depth research on your topic and analyze the findings. This work is time-consuming because you have to read a lot and gather necessary data for your argument and only after that, you can start writing a marketing essay. If you are not sure in your analytical and writing skills and feel that you can’t do without professional help, you can order a model marketing essay on your topic at our custom essay writing service. Our qualified business writers can cope with any challenging topic and help you get the grade that you want. You will get a professionally written sample marketing essay that will serve as a useful template for writing your own essays.

Death of a Salesman-Is Willy a Modern Tragic Hero

Attention, attention must be paid to such a man. In which parts of the play can Willy Loman be considered great, and where does he seem a low man. Do you agree that he is truly a modern tragic figure? Death of a Salesman is a play that has come to redefine the concept of modern tragedy. A challenge to Philip Sydneys judgement that tragedy concerneth the high fellow Death of a Salesman is the tragedy of the common man of the low-man. Many critics charge that Death of a Salesman falls short of tragedy and is therefore disqualified as a great play. Tragedy is developed as a form of drama that incorporates incidents arousing pity and fear, to accomplish the catharsis of such emotions. The ancient philosopher, Aristotle, wrote†¦show more content†¦However, this play is not about capitalism versus communism but about a man disenchanted by the passage of time and dismayed at the realism that has robbed him of his dreams, ambitions and success, he feels kind of temporary about himself, which is why we see him at the end of his career and not the beginning. Conversely, the ability of Willy, the common man, to take on the role of the tragic hero can be seen as a demonstration that those worth nothing can achieve anything and is therefore a realisation of the American Dream. Eric Bentley argues that Death of a Salesman arouses pity but no terror. Man here is too little and too passive to play the tragic hero. However, I feel that the fact that Willy is a little man evokes both pity and terror. Willy moves us to fear because we can recognise similar possibilities of error in ourselves. Willy is universal in the sense that he is typical of us all, he is a low-man. Many of us know how it feels to struggle to succeed, and like Willy, material success is often an inescapable part of our lives whether or not we wish to admit it. Act I might be said to inspire horror, as Willys deteriorating mental state is made clear and Act II could engender pity as he suffers even more for it than he perhaps deserves. We can see that although he may not necessarily a great man now, Willy once was. Up until the discovery ofShow MoreRelatedWilly Loman, the Modern Hero in Arthur Millers Death of a Salesman1739 Words   |  7 Pagesman, known as the modern hero of tra gedies. Miller describes what characteristics the modern tragic hero possesses and how he differs from the heroes depicted by classic Greek playwrights such as Sophocles and Aristotle. In order to understand how drastically the modern hero has evolved, one must first understand the basic characteristics that the heroes created by Sophocles and Aristotle encompass. The Greek tragic heroes, otherwise known as the protagonists, illustrated by tragic Greek playwrightsRead MoreExamples Of Tragedy In Death Of A Salesman1199 Words   |  5 PagesAlthough both are the top elements that are the focus of tragedy, the other four are imperative to achieve the tone and overall character of one. In Death of A Salesman by Arthur Miller, the character Willy Loman is an average modern American man with a superficial American Dream: to be liked, to succeed over everyone else, to be a great salesman. Willy possessed a misguided love for his family and a yearning for success. As his life takes its course, it peaks in his son’s high school years when heRead More Willy Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman1065 Words   |  5 PagesWilly Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman      Ã‚  Ã‚   The events in the life of Willy Loman in Arthur Millers Death of a Salesman are no doubt tragic, yet whether or not he can be considered a tragic hero in a traditional sense is a topic requiring some discussion. Aristotle set the criteria for qualities a character must possess in order to be considered a tragic hero. In order to reach a conclusion on this matter, all six criteria must be examined to determineRead More Willy Loman as Tragic Hero of Death of a Salesman Essay1519 Words   |  7 PagesWilly Loman as Tragic Hero of Death of a Salesman       Willy Loman, the title character of the play, Death of Salesman, exhibits all the characteristics of a modern tragic hero. This essay will support this thesis by drawing on examples from Medea by Euripedes, Poetics by Aristotle, Oedipus Rex by Sophocles, and Shakespeares Julius Caesar, while comments by Moss, Gordon, and Nourse reinforce the thesis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Death of Salesman, by Arthur Miller, fits the characteristics of classicRead More Arthur Millers Death of a Salesman is A Modern Tragedy Essay1044 Words   |  5 PagesArthur Millers Death of a Salesman is A Modern Tragedy  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In the fourth century B.C., Aristotle set forth his description of dramatic tragedy, and for centuries after, tragedy continued to be defined by his basic observations. It was not until the modern age that playwrights began to deviate somewhat from the basic tenets of Aristotelian tragedy and, in doing so, began to create plays more recognizable to the common people and, thereby, less traditional. Even so, upon examinationRead More Common Man as Tragic Hero in Death of a Salesman Essay1518 Words   |  7 PagesCommon Man as Tragic Hero in Death of a Salesman What is tragedy? While the literal definition may have changed over the centuries, one man believed he knew the true meaning of a tragic performance. Aristotle belonged to the culture that first invented tragic drama – the ancient Greeks. Through this, he gave himself credibility enough to illustrate the universally necessary elements of tragic drama. In The Poetics, Aristotle gives a clear definition of a tragedy, writing that it is â€Å"an imitationRead MoreEssay on Can Willy Loman Be Considered A Tragic Hero?1632 Words   |  7 PagesCan Willy Loman Be Considered A Tragic Hero? Whether Willy Loman can be considered a tragic hero has long been debated between critics. Ever since Miller produced the play, people have discussed whether Willy’s status was high enough for his fall to be considered tragic, or whether Willy can be seen as an altogether modern tragic hero, I will be looking at both these views taking into consideration critics views and also adding my own thoughts. Tragedy has its origin in ancient GreeceRead MoreEssay Death of a Salesman, Tragic Hero. Willy Loman.1503 Words   |  7 PagesTo what extent can Willy Loman be considered a tragic hero according to Aristotle’s rules? Arthur Miller presents his play ‘Death of a Salesman’ in the ancient form of a tragedy. Aristotle has defined his idea of the ‘perfect’ tragedy in his text, ‘Poetics’ (350 BC).Here he suggests that the protagonist must fall from an elevated social standing as a result of a â€Å"fatal flaw† within the character; the fall from the main character creates resolution to the play which is seen as just; finally, AristotleRead MoreWilly Loman Tragic Hero730 Words   |  3 Pages1949, the forlorn life of Willy Loman is introduced in Arthur Miller’s â€Å"Death of a Salesman†. At this time the American Dream was something everyone craved during the peak of suburbia. The American Dream was the golden standard of living like Donna Reed, all wrapped up with a white picket fence. To Willy Loman, The American Dream was not the golden standard, but the only standard. His wife Linda dutifully greeting him as he came home from a successful day as a salesman, and sits down to dinner withRead More Death of a Salesman - A Modern Day Tragedy Essay1184 Words   |  5 PagesDeath of a Salesman - A Modern Day Tragedy The question which arises within Death of a Salesman is, Is this a modern Tragedy? A tragic play can be commonly observed when a protagonist falls from a great height. His decline is not about immediate death, although in most cases death becomes apparent at the end of the play, e.g. Macbeth. A tragedy shows the suffering of a character and utter compulsion of him if he does not succeed to reach his dream. These plays show the blissful release

The Inexplicable Mystery Into Essay Samples about Why I Choose Toattend College Uncovered

The Inexplicable Mystery Into Essay Samples about Why I Choose Toattend College Uncovered How to Choose Essay Samples about Why I Choose Toattend College Custom writing means a critical company with high standards. Many non-credit courses are offered for everyone who would like to enroll. It's been in practice for nearly 100 decades. Possessing an education is similar to drinking a glass of plain water. I think that education has an important part in people lives, especially mine. We are taught from an early age that education is the sole method to attain success. I'm going to college to be a dental assistant. Colleges publish lots and plenty of unique kinds of things, any of which is beneficial for research. Do things you've never done, give yourself an opportunity to be all that you are able to be, all that you would like to be. You would like to write about something which will cause you to stand out. Now things started to get really intriguing. The response is it depends on numerous factors. Every component of your essay must show what you would like and the way you want to attain that objective. By way of example, a why us essay might speak about how very interesting XYZ interdisciplinary project is and the way it fits nicely with your senior project. Sooner or later, the why college essay is about specifics! It's much more difficult to explain what sets apart a terrific essay from a mediocre one than it is to just read a prosperous sample essay. Quite simply, you wish to demonstrate that you and the school are on the very same page and that only thisschool can offer you exactly what you have to succeed. Concentrate on telling a story about how you decided what you would like to do and the way you mean to pursue your aims in college. The key lesson to take away here is that if you're truthful and genuine in your essay, it is going to be simple to write about. In the write-up, Percy begins by defining the term beautiful which as an issue of fact becomes the essential point in the whole article. Nonetheless, your essay is not likely to compensate for grades and test scores which are too far below average, since, first of all, the principal bases for evaluation are the quantitative facets of your application. Once you get a great topic idea, you're going to want to check to make certain it works. This section consists of two examples of very good college essays. How to pick a fantastic topic. Southwest presents many financial alternatives and scholarships for students. Moreover, University of Michigan's research program, one of the very best in the usa, will let me make discoveries and contributions as an undergraduate student. In addition to its growing cultural and ethnic diversity, State University is turning into a master at developing a niche for each and every student. Thus, it is not just the perfect place for me, it is the only place for me. High school is actually important to me and is something which I want to carry on doing. To get to know teachers that let me through high school is actually likely to be challenging to leave behind. My parents wanted a much better future for me, so I can look after myself. They are great, they never tell me to get a job, because they know that I have to much papers and exams at the top of my head. College will give a person the tools to be successful in the specialty of their selection. It will also assist in preparing a person for a career in a particular field. Colleges care about the quantities of acceptances deeply, so it can help to understand you're a sure thing. They always want to know why you are interested in attending their school.

Hilton Hhonors Worldwide Rewards Free Essays

Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9, Oct. 29-Nov. 2) ? Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. We will write a custom essay sample on Hilton Hhonors Worldwide Rewards or any similar topic only for you Order Now Be sure to discuss the differences, how they value guests and their offerings. ? Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. ? What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with several other loyalty or recognition programs offered by leading hotel chains of the world. Similar programs are being offered by many airlines, department stores, car rentals, video and book retailing, credit cards, movie theaters and several other international entities in the service industry. The first one that can be considered in this regard is the Priority Club Rewards offered by IHG (Intercontinental Hotels Group). The IHG group comprises of Intercontinental Hotel and Resorts, Crowne Plaza Hotel and Resorts, Holiday Inn, Holiday Inn Express, Hotel Indigo Staybridge Suites and Candlewood Suites. (Ref: https://secure. priorityclub. com/hotels/). The program is offered across 4,500 properties operated worldwide by the group. The program is open to everyone free of cost. It allows the members to earn points not only by staying in any of the member hotels but also by earning Priority Club points when purchasing goods and services with any of their partners or earn miles with their partner airlines. The partners are specially customized in accordance with prevalent tastes and popularity in different parts of the world and include leading brand names in airline industry, fashion retailers, vacation and tour operators, mobile and telecom services, car rentals, home and furnishings, electronics, computers, etc. The choice of partners is vast as compared to Hiltons’ rewards program. In many territories local co-branded credit cards are also offered which entitle members to earn points on each and every spent. For the stay at the hotels, members can earn 2000 points for every stay outside the hotels outside North America, Mexico and Carribean in Intercontinental Hotel and Resorts while for all other geographical locations and all other hotel chains included in the group, the members earn 10 Priority Club points for each US $ 1 spent. The program has distinct features comprising of points that never expire and no blackout dates for Rewards Night, thus allowing the members to stay anytime. Unlike the Hiltons reward program, members can also use a combination of points and cash for their stay. Furthermore, members can redeem their points for flights with no blackout dates on over 400 airlines across the world ranging from North America, Europe, Middle-East, Central to Southern and Far-east Asia. However, unlike the Hiltons reward program, double-dipping is not allowed. But as an added incentive to members, free lounge access at several airports is also offered to the members thus enhancing members travel convenience. Similar to the Hilton reward program, the points in IHG Priority program can also be redeemed for several other items besides free nights at the participating hotels. Yet again, the choice offered by IHG is vast as compared to Hilton. The points can be redeemed for hotel stay, airlines travel, tour packages, adventure sports and merchandise from leading retails and entertainment providers. In addition, gift cards from several brands are available. A very appealing feature is an option of donating points for charitable ventures in keeping with IHG philosophy that ‘rewarding others may be the best reward of all’. (Ref: http://www. priorityclub. com/rewards/us/en/redeem/catalog/charitable-donations). The IHG program lays special emphasis upon member satisfaction and recognition. Hence , the members have several value-added services offered for free. A separate toll-free reservations line is offered. They are offered priority check in and check out services. Their individual preferences are stored in the system (Personalized room-preferences profile) offered at every stay without asking e. g. smoking or non-smoking rooms, bed-type, etc. Requests for late check-outs are given preference and in certain locations, extra benefits like airport pick-up services, free internet, free newspapers, etc. are offered. Extra level of service is also offered to members for room upgrades, complaint resolution, customer service feed-back services, etc. Just like the Hiltons’ reward program, the IHG Priority program also has different plan levels based upon ‘qualifying points’ and ‘qualified nights’. Accordingly, 3 tiers termed as ‘Club’, ‘Gold Elite’ and ‘Platinum Elite’ are offered. (Ref: http://www. priorityclub. com/hotels/us/en/global/support/about_priorityclublevelsef:) Bonus earnings for Gold Elite are 10% and those for Platinum Elite 50% over the base points earned. Moreover, the Elite members are offered extra benefits and advantages like complimentary upgrades and guaranteed room availability. In this respect, it appears to be more attractive to customers than Hiltons’ reward Silver and Gold VIP status. Over and above the stated benefits, multiple promotions are offered at different times promising extra points, free room upgrades, etc. to attract more and more customers. Another popular loyalty program is Fairmont President’s Club that allows access to a host of exclusive benefits and privileges. Besides the standards being offered by the loyalty programs of almost all big hotel groups, Fairmont goes a step ahead by offering members services like concierge reservation, complimentary use of health clubs, golf-clubs and even use of BMWs at select locations. Ref: https://www. fairmont. com/fpc/benefits/). Another impressive and acclaimed loyalty program, not by a hotel group but an airline, is the one offered by Etihad Airways. Though relatively new in the competitive airline industry, the Etihad Guest program has introduced several new initiatives for the frequent travelers generating big business for the airline and proving to be a significant factor in the phenomenal success of Etihad. Very aptly, it has been awarded 2012 Freddie Awards. Etihad Guest was recognized for the Best Redemption Ability, Best Elite Program and Best Loyalty Credit Card among all airlines in the Middle East, Asia and Oceania. (Ref:http://www. etihadairways. com/sites/Etihad/global/en/aboutetihad/mediacenter/newslisting/newsdetails). The program was also runner up in the four remaining categories: Best Promotion for Earning, Best Promotion for Redemption, Best Customer Service and Program of the Year. Hence, it can be concluded that the member retention and brand loyalty competition is fierce and offering innovative and extensive services to customers is imperative to lure more and more individual and corporate clients. It seems quite obvious that the value of Hilton reward program does justify its cost. As per the belief of Hilton Hotels that regard frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. (Ref: Case Study by John Deighton and Stowe Shoemaker). Loyalty programs have been at the core of how hotels attract and retain their best customers for over a decade. However, they can only be as cost-effective as multiple competitors in the market let them be. This study reveals that the previous year had been successful for Hilton. Revenues had been in the region of $158 per night per guest, and occupancy had exceeded break-even. Also Hilton HHonors rewards program was not established as a profit center but was required to break even each year and to measure its effectiveness through a complex set of program metrics. The program is run by a small team of 30 employees. A research by Hilton revealed that guests identified by their HHonors or airline membership numbers occupied 22. 5 percent of all the rooms occupied in the Hilton Hotels and Hilton International network in a year. More importantly for Hilton , activation, retention, and member spend per visit all have improved. Augmenting the financial gains is the valuable database the HHonors rewards program provides to Hilton. These are the most critical and demanding customers who provide vital feedback and valuable suggestions. The program staff can establish individual contact with these members through mail or in person and not only obtain valuable feedback but earn lifelong loyalty. Plenty of focus groups and quantative research can be carried out further enhancing means to develop brand loyalty through personal profiling and personal recognition techniques. The phrase attributed to Diskin interestingly sums it up i-e ‘ People care about organizations that care about them. (Ref: same case study). In addition, the program also offers opportunities to target other customer segments. Furthermore, the program is also being used as a tool that can help the travel manager with compliance to their overall travel policy by offering special incentives to stay at Hilton rather than at a competitor due to personal choice of the travelers. The Hilton program proves to be even more effective by developing additional services for returning customers at check-ins and by appointing guest relations managers to offer special personalized services to loyalty members. All these factors contribute to make this program valuable in expanding and retaining clients and thus justify the associated costs. Starwood is introducing a new aggressive frequent-guest program that it hopes will help attract more business travelers to its Westin Hotels Resorts, Sheraton Hotels Resorts, The Luxury Collection, Four Points, Caesar’s, and Starwood’s new W brand hotels, representing more than 550 participating properties worldwide. The program is expected to raise the stakes in the loyalty-program fierce competition amongst big hotel chains especially since Starwood plans to run it by a How to cite Hilton Hhonors Worldwide Rewards, Essay examples

Planning Information Systems Essays - Information Systems

Planning Information Systems Planning for Management Information System Planning for Management Information System The biggest challenge and most critical success factor in reengineering projects are persuading the people within the organization to cooperate. When you begin to computerize a legacy system considers the advantages; reduced clerical cost, quicker processing time and improved customer service. Everyone knows that the computer capabilities alone make life a lot easier for all managers. The advantage of time and accuracy spread over the lifespan of the information system means improved long-term vision and focus for top, middle and lower managers. A management information system (MIS) focus is on information that management needs to prepare its job. This task becomes much more difficult when the major players have a tradition of high independence, are often confrontational to management, and are irreplaceable independent contractors. CIO's in major business organizations face exactly this situation; further complicated by the fact that the reengineering effort is crucial to the continued existence of the organization. Such discussion has driven the software industry to focus attention on software specifically designed to support the team approach essential to most service and customer oriented organizations. The importance of teamwork can not be over emphasize in achieving overall organizational goals, and the need to capture and manage an organization's knowledge base remain crucial. This teamwork enables the organization to achieve and sustain competitive advantage in their business. In considering the framework for an information system (IS) each level operational, tactical and strategic planning requires different IS. At the operational planning system, the IS collect, validate and record transactional data relating to acquisition or disbursement of resources. The data for account receivable and payables, payrolls, inventory level, shipping data, printed invoice and cash receipts recorded as they occur. The operational-level IS characteristic are repetitive, predictable, emphasizes the past and detailed in nature just to name a few. The focus of the operational system is the daily tasks performed at the user level. The operational level manager uses this data to check every day tasks, i.e. ordering, shipping, inventory control, the essence of the business processes. The second level in the framework is the tactical system. This system provide middle-level managers with information to monitor and control operation while allocating their resources efficiently. The data is summarized, aggregated, or analyzed with a wide range of reports, i.e., summary, exception and ah hoc reports. The tactical information system differs from operational information system in the basic purpose: operational support the execution of tasks and a tactical information system supports a manager control over those tasks under their area of supervision as well as the allocation of resources to meet the company objectives set by top management. The data input and the information produced as outputs differ from the type of data involved, tactical characteristics are periodic in nature, with unexpected findings, comparative in nature with both internal and external sources. The tactical information system purpose and the regularity of report produced within the information sy stem are drastically different from an operational system. The third level in the framework is strategic planning, designed to provide top managers with information that assist them in making long-range planning decisions for the business. The different in strategic and tactical are not always clear, because both types of information systems may use some of the same data, you might say that the systems sometimes overlap with the difference being in the data that the system uses. Typically, top management uses strategic planning system to forecast long-range company objectives. The characteristics are ah hoc basis, unstructured format, external source, and subjectivity, summary and predictive in nature. A MIS provides information for effective planning and tactical decision making, which is the foundation of operational level data system. A tactical planning system provides middle-level management with the ability to monitor and control resources. The tactical information system does not support the execution of operational tasks, but allow m anagers visibility over the operation. Information systems are costly, to deploy and maintain, yet the maximization of economic value of IS in the long-run balance out over the initial set-up cost. The right software products enable teams of people to integrate their knowledge, work processes and applications to achieve improved business effectiveness. It has been

Psychology Coursework

Psychology Coursework Psychology Coursework Psychology Coursework. What Do The Students Expect? Students, who want to unite their lives with psychology in the future must get a masters degree on this subject, therefore they should obtain psychology courses and write a psychology coursework: After the graduation they can work as doctors, teachers and have other occupation which is connected with peoples psychology. Their career depends on the doing their psychology courseworkproperly, so it is an important step in their education and it should be treated corresponding. There are different types of the assignments which can be done by the student for the obtaining the psychology degree. Format For Psychological Coursework A psychology courseworkcan be written in the form of essay, dissertation, term paper and other study assignments. As it must cover a plenty of literature material, so the demonstration by the students of their talent of disposing facts and analyzing material should be on the high level If the practical part is present, the student should observe the actions and the results of the experiments and then to put down these clinical observations in the form of the report to their psychology coursework And the students should remember that any theoretical statements should be supported by the hands-on experiment If the student is insuch a level of education that there is a turn for the dissertation, so it should be done perfectly and have much efforts for the better understanding of the problem. The student should be deeply absorbed in the issued problem and the practical part is a must-be requirement here. But it is not the only thing which is the element of the dissertation or extended psychology coursework. The students are expected to show view of other scholars and make a conclusion, which study is more appropriate for the demonstration of the solution to the problem or to the hide question within the topic of the assignment. There is another one type of the psychology coursework, which can be called as case study, when a student should do a research basing on the profile of the patient of a group of them. There must be a lot of arguments and the psychological ability of patients should be observed in the different situations. Their behavior, their justifying of the done actions should be considered also. Then a student can offer a suggestion how the mental problem or life conditions could be improved and the danger of the mental illnesses can be avoided. Areas Of Psychology There some areas of psychology, which can be observed by students, they are: Abnormal psychology Applied psychology Behavioral psychology Child psychology Clinical psychology Developmental psychology Educational psychology Experimental psychology general psychology Gestalt psychology Social psychology. So if you are not sure in the efforts, so you can entrust the writing to our writing service. We should notice that no customer had any complaint about our service. Our experts can perform any order concerning any topic or form of the assignment. Good luck to you and be happy with us! Related posts: Informative Essay Writing How to Write a Good College Essay? Essay about Bosnia College Essay Online College Essay Help

Brief History of Cod Fishing

Brief History of Cod Fishing The cods importance to American history is undeniable. It was cod that attracted Europeans to North America for short-term fishing trips and eventually enticed them to stay. The cod became one of the most sought-after fish in the North Atlantic, and it was its popularity that caused its enormous decline and the precarious situation today. Native Americans Long before Europeans arrived and discovered America, Native Americans fished along its shores, using hooks they made from bones and nets made from natural fibers. Cod bones such as otoliths (an ear bone) are plentiful in Native American middens, indicating they were an important part of the Native American diet. Earliest Europeans The Vikings and Basques were some of the first Europeans to travel to the coast of North America and harvest and cure cod. Cod was dried until it was hard, or cured using salt so that it was preserved for a long period of time. Eventually, explorers such as Columbus and Cabot discovered the New World. Descriptions of the fish indicate that cod were as big as men, and some say that fishermen could scoop the fish out of the sea in baskets. Europeans concentrated their cod fishing efforts in Iceland for awhile, but as conflicts grew, they began fishing along the coast of Newfoundland and what is now New England. Pilgrims and Cod In the early 1600s, John Smith charted out New England. When determining where to flee, the Pilgrims studied Smiths map and were intrigued by the label Cape Cod. They were determined to profit from fishing, although according to Mark Kurlansky, in his book Cod: a Biography of the Fish That Changed the World, they knew nothing about fishing, (p. 68) and while the Pilgrims were starving in 1621, there were British ships filling their holds with fish off the New England coast. Believing they would receive blessings if they took pity on the Pilgrims and assisted them, the local Native Americans showed them how to catch cod and use the parts not eaten as fertilizer. They also introduced the Pilgrims to quahogs, steamers, and lobster, which they eventually ate in desperation. Negotiations with the Native Americans led to our modern-day celebration of Thanksgiving, which would not have occurred if the Pilgrims did not sustain their stomachs and farms with cod. The Pilgrims eventually established fishing stations in Gloucester, Salem, Dorchester, and Marblehead, Massachusetts, and Penobscot Bay, in what is now Maine. Cod was caught using handlines, with larger vessels sailing out to fishing grounds and then sending two men in dories to drop a line in the water. When a cod was caught, it was pulled up by hand. Triangle Trade Fish were cured by drying and salting and marketed in Europe. Then a triangle trade developed that linked  cod to slavery and rum. High-quality cod was sold in Europe, with the colonists purchased European wine, fruit and other products. Then traders then went to the Caribbean, where they sold a low-end cod product called West India cure to feed the burgeoning slave population, and bought sugar, molasses (used to make rum in the colonies), cotton, tobacco, and salt. Eventually, New Englanders also transported slaves to the Caribbean. Cod fishing continued and made the colonies prosperous. Modernization of Fishing In the 1920s-1930s, more sophisticated and effective methods, such as gillnets and draggers were used. Commercial cod catches increased throughout the 1950s. Fish processing techniques also expanded. Freezing techniques and filleting machinery eventually led to the development of fish sticks, marketed as a healthy convenience food. Factory ships started catching fish and freezing it out at sea. Fishing Collapse Technology improved and fishing grounds became more competitive. In the U.S., the Magnuson Act of 1976 prohibited foreign fisheries from entering the exclusive economic zone (EEZ) - 200 miles around the U.S. With the absence of foreign fleets, the optimistic U.S. fleet expanded, causing a greater decline in fisheries. Today, New England cod fishermen face strict regulations on their catch. Cod Today The commercial cod catch has decreased greatly since the 1990s due to strict regulations on cod fishing. This has led to an increase in cod populations. According to NMFS, cod stocks on Georges Bank and the Gulf of Maine are rebuilding to target levels, and the Gulf of Maine stock is no longer considered overfished. Still, the cod you eat in seafood restaurants may no longer be Atlantic cod, and fishsticks are now more commonly made of other fish such as pollock. Sources CC Today. 2008. Deconstructing Thanksgiving: A Native American View. (Online). Cape Cod Today. Accessed November 23, 2009. Kurlansky, Mark. 1997. Cod: A Biography of the Fish That Changed the World. Walker and Company, New York. Northeast Fisheries Science Center. Brief History of the Groundfishing Industry of New England (Online). Northeast Fisheries Science Center. Accessed November 23, 2009.

Obesity Essay Example | Topics and Well Written Essays - 2500 words - 1

Obesity - Essay Example This paper seeks to discuss the definition and measurement of obesity, the current state of obesity among high school students, the causes, and the possible measures that can be taken to address the issue. The nature of obesity makes it difficult to clearly define the condition. However, most researchers define obesity as the presence of excessive fat in the body that is characterized by the presence of adipose tissue. Using the above definition, presence of 30% fat in females was considered as obese while for males, presence of 25% fat in the body was considered obese. The Body Mass Index (BMI) is the most common tool used to measure obesity. The BMI is the ratio of an individual’s weight in kilograms to the square of their height in meters. The BMI percentiles are used together with a growth chart to assess levels of obesity among various age groups. Currently, the rate of obesity among high school students stands at 13.7% while the number of overweight students is 16.6% of the total population of high school students in the US. On the boys’ category, the rate of obesity among white American students stands at 16.5%. The rate is slightly higher among Latin American students whose figure stands at 19.0%. However, this rate for African American students with this group’s figure recorded as 14.8%. On the girls’ category, 9.7% of white American students are obese while the figure for Latin American students increases slightly and is recorded at 11.4%. African American students at 16.7% recorded the highest rate of obesity for this category. According to these statistics, African American girls have the highest rate of obesity among high school students white American girls have the lowest rate. Latin American boys have the highest rate among boys. The above statistics indicate that obesity is most prevalent among African American students. White Americans have the smallest rate of

The Accountability Strategy read chapter 8 Article

The Accountability Strategy read chapter 8 - Article Example To measure activities used in teaching mathematics in a school, the most important measure involves imparting new skills thus the need to evaluate the learning resources applied by the teacher. There is also need to assess the amount of time spent in effective instruction and the means used. For example hands-on learning is more effective, thus by this assessment, activities can be measured. In measuring output, keys aspects to look into entail, attendance can be used as a measure since high attendance of the lesson indicates interest, while the outcomes can be measured against the objectives of the lesson, which in this case would be application question in a test depicting real life events. This is particularly possible in algebra lessons, which are both abstract and applicable. Therefore, effectiveness can be measured using the amount of time spent teaching and this can then be put against the goals and objectives. More time with poor results indicate low efficiency, while less time and better results indicates otherwise. Collection of information about efficiency, output, outcome and activities can be obtained from official records since all teachers are required to keep records of the work they have taught. As such, this makes it easy to obtain information unless the data is confidential, as is the case with test scores. If the names of students are not required, then the acquisition of this data becomes fairly easy. Collection of data is meant to evaluate effectiveness of methods of teaching and the resources allocated to the teacher, as well as the time taken to teach (Berman, 2006 pg. 150). As a result, the most important aspect of the data is in the learning outcomes, where learning outcomes take centre stage. This affects the choice of performance measure in that the outcome has to be reflected on most in spite of the purposes overlapping. The difference between accomplishments and activities is narrow as there is

Bisleri Company Profile

Bisleri Company Profile According to a report by Ikon, a marketing consulting company, the packaged water industry is estimated at Rs.8000 crore currently and is expected to touch Rs.10000 crore by the end of the fiscal 2012-13. It may also touch the Rs.15000 crore mark by 2015, according to the report. The industry has seen a compound annual growth rate of about 19%. Parles Bisleri has the highest market share of about 36%, followed by Coca-colas Kinley which has a market share of about 25% , followed by Aquafina which has a market share of about 15%. Indias percapita consumption is about 30 litres which is less than the global average of 40 litres. In India, South India tops the consumption followed by Western India which is the home for all the major national packaged water brands. In the Natural water category, which is a niche segment where the brand Himalayan water has been a leader has now entered into the Indian market, after being overtaken by the Tata group. Company Profile of Bisleri : History : (1)Bisleri was originally an Italian company created Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced inÂÂ  MumbaiÂÂ  in glass bottles in two varieties bubbly still in 1965. ParleÂÂ  bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name Bisleri. Later Parle switched over to PVC non-returnable bottles finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe. All shares are held by Mr Ramesh J Chauhan and his family. The brand name Bisleri is so popular in India that it is used as a generic nameÂÂ  for bottled water. According to the companys website, Bisleri invests 10 milion litres of rain water every year. More than just an initiative its a clear reflection of Bisleris outlook to life, whether its products, people or profitability. As one of the worlds most trusted brands, Bisleri is leading the way in bringin about positive change in our daily lives. Some initiatives involve small communities, others involve the entire population, but they are both a part of the meaningful revolution called the Aqua green revolution. Vision: (2) According to the companys website the vision of Bisleri is : The Aqua Green Revolution began with an ambitious dream: An India in which every person has uninterrupted access to scientifically purified and fortified drinking water, irrespective of geographical barriers or economic limitations. Product: Besides Mineral water, Bisleri also produces Bisleri Soda and Bisleri Vedica Natural Spring water. The purification process of Bisleri mineral water involves a six-stage purification process. In the first stage, the ground water is ozonized to destroy the virus and bacteria. The next step involves purification by sand filter which removes coarse particles up to 30 microns in size. A carbon filter is then used to remove color and odor, followed by Reverse Osmosis to filter harmful minerals and salts. The following step involves fortification of water with minerals. Finally the water is ozonized once more to ensure zero-contamination during packaging and storing. Bisleri with added minerals is available in 250 ml, 500 ml, 1 litre and 2 litre bottles and 5 litre, 15 litre and 20 litre jars. Price: Product No.of Bottles in case MRP/Case 250 ml 24 144 500 ml 20 200 1 litre 12 180 2 litre 9 225 5 litre 1 35 15 litre 1 60 20 litre 1 80 Promotion : Bisleri is promoted through TV and print media aggressively. Every opportunity to interact with the customer is used to promote the product. For example, all the vehicles used for supply are painted in green, bearing the BISLERI logo and slogans like Drink and Drive. In 2008, competing with the other brands in the mountain water category, the brand adopted a tv commercial that reflected spirituality, carrying the tagline The sweet taste of purity. The company has also started a new campaign called Stay Protected which is an extension of their own earlier Play Safe and the television commercial concentrated a bit more on the protection aspect. Distribution: Bisleri currently has 25 bottling units and about 5000 vehicles for distribution. Throughout the country, Bisleri has about 3,50,000 retail outlets. Manufacturing operations are done in 18 places in India. For the 20 litre jar, the company has introduced a home delivery system which is done by a specialized distribution system. Bisleri distributes in 3 phases : Direct distribution through roadways Through Local distributors to retail outlets. Home delivery with the help of small depots inside cities. Company Profile of Aquafina : History: Aquafina is a bottled water brand owned by PepsiCo. Aquafina was first launched in Wichita, Kansas, USA in 1994. It started distributing nationally throughout America by 1997. It started operating in India from 1999 starting from the city of Bombay and nationally throughout India in 2000. As of the year 2007, it became Americas biggest selling bottled water brand by sales volume. Product : Aquafina adopts a process called Hydro-7 process which is a seven stage purification process. The water is originated from the public sources and it undergoes reverse osmosis followed by underground and ozone sterilization. It removes impurities like chlorides, salts and other substances that affect the waters taste. Aquafina also claims that its bottles are 100% recyclable. Aquafina also meets the stringent national and international standards set by the World Health Organization (WHO) and the Bureau of Indian Standards (BIS). In addition to bottled drinking water, Aquafina also has a range of different products like Aquafinaflavorsplash which is flavored drinking water, Aquafina Sparkling which is carbonated water. However the production of Aquafina Sparkling was discontinued in 2010 in the US. Health conscious products like Aquafina Alive and Aquafinaplus+ are also produced by Aquafina which are low calorie and vitamin enhanced products. Price : Product Price(INR) 300 ml 5 500 ml 8 1 litre 12 2 litres 25 25 litres 260 Promotion : Aquafina has started advertising in a new way by launching What a body campaign. It helped the brand reach out to different market segments. Through Aquafina, Pepsico has started water conservation initiatives and creating awareness about Pepsicos efforts to conserve water. Aquafina promoted the brand through tv commercials, by using catchy slogans like Purest part of you. It also entered into tie-ups with the Railways and other public places like Departmental stores, Multiplexes etc. thereby promoting the brand aggressively. Distribution : Throughout India, Aquafina has about 19 bottling plants. Aquafina bottled water is available in all the parts of the country with about more than half a million outlets selling the brand. Company profile of Kinley History : Cocac-cola introduced Kinley into the bottled water market in August 2000.Bisleri, which was already a leader in the market of purified mineral water, had a market share of greater than 60% and the term Bisleri was being used as a generic term for mineral water. Kinley established around 20 water plants throughout the country and was in the process of setting up 15 more water plants within the next one year. The situation at the time when Kinley forayed into the bottled water market can be examined with the help of 5C approach. Company : Coca-Cola already enjoyed a strong brand image in the market with the likes of soft drinks like Coca-Cola, Limca, Thums up etc. It also had strong supply and distribution channels. Competition : Coca-Colas major competitor at the time of its entry into the bottled water market was Parle. With a growth rate of about 40% for 10 years, Parles Bisleri earned the faith and the loyalty of the customers in provide safe and pure drinking water. Category : At the time of starting its operations, three categories were much popular in the bottled water market. Pouches were popular in rural areas because of their easy availability and also the price concerns. The bottles of 500 ml to 1 litre were being sold in all kinds of retail outlets. There was also a huge demand for bulk quantities ( of about 20 litres ) in the households as well as the corporate. Context : Because of the scarcity of water in most parts of the country and also the increasing health consciousness among the people of India, the number of people moving towards mineral water is increasing. Collaboration : Since Coca-Cola has a well managed distribution system, it collaborated with restaurants, supermarkets etc. and distributing its products across a variety of retail outlets. Under these circumstances, Coca-Cola launched Kinley, first across a variety of Southern metros and later it spread to all other places nationally. Positioning : The brand Coca-Cola already enjoyed a trustworthy position in the Indian market and it also had an efficient distribution system. Under the initiative of Boondh Boondh mein Vishwas it portrayed itself as a brand of trust and purity. The company stood on the belief that The right to pure, safe drinking water is fundamental. Product : In 2000, 500 ml pack was launched. This was followed by 1 litre, 1.5 litre, 2 litres, 5 litres, 20 litres and 25 litres by 2002. Targeting parties and special occasions, Kinley introduced 200 ml cups. Also, the 200 ml pouches were available to cater the needs of the rural areas where price is an important concern. Reverse osmosis and latest technology is used in the purification of water. The company also started easy to hold bottles in 2008. Price : Product Price 200 ml (pouch) Re.1 200 ml (water cup) Rs.3 500 ml Rs.5 (in Delhi) Rs.8 (Rest of India) 1 litre Rs.10 Place : Kinley was first available in the Southern Metros and then the company started distributing them nationally. The 200 ml water cups were made available in Chennai and Gujarat before introducing them across the country. The 200 ml pouches were first tested in selected areas of Gujarat before marketing them across India. Promotion : Kinley launched the campaign Boondh Boodh mein vishwas. In the words of Coca-Cola, Kinley brand personifies trust which is a key attribute in the packaged drinking water segment. Our product attribute matched with the brand positioning is a key reason that the brand has done so well in market despite aggressive and low price competitors. Kinley started a new campaign Vishwas Karo in 2009. Kinley beat Bisleri in 2002 in retail segment ( 500 ml to 2 litres) where Bisleri continued to be the leader for about two decades. It held a market share of about 35.1% while Bisleri held the second position with a market share of about 34.4%. Currently, while Bisleri enjoys to be the number one brand in both retail and bulk markets, Kinley holds the second position. Company Profile of Himalayan bottled water History : In 2008, Tata took over Himalayan bottled water, a product of Mount Everest Mineral Water to cater to the needs of urban and health conscious market. The company maintains that the water is unprocessed and untouched and is straight away packed from the natural resource. In the words of the CEO, Pradeep Poddar of Mount Everest Mineral water, The launch would be our first transformative step in actualizing our vision of creating next generation beverages with water on the platform of wellness, starting with natural mineral water. In future, we would be straddling the entire consumer pyramid with breakthrough, functional and nutritionally enhanced offerings, making this an exhilarating journey in our quest to make water truly the elixir of life. Strategic Planning: The TATA group forayed into the mineral water industry by acquiring a stake of about 32 percent in Mount Everest Mineral Water which is actually a good move as they got hold of a brand thats already existing in the market and by getting hold of such a large stake, it gets control of majority of the decision making processes of the company. Himalayan is internationally accredited by the US FDA, the European Union, the health ministries of Japan and France. It is a ISO 9001:2000 company that is the only Indian brand of mineral water that is internationally accepted. Segmentation : Based on the type of bottled water, this category is segmented into 1.Natural Mineral Water directly packaged from the source and unprocessed and 2.Ordinary Mineral Water this segment involves treatment with chemicals before packaging. TATA is the leader in the Natural mineral water category. Before acquisition bey TATA, the Himalayan water used to cater to the institutional and the international customers. Targeting : The target for Himalayan water included the following segments Institutional customers and the customers willing to pay a premium. The institutional customers include multiplexes, restaurants, airlines, corporate companies etc. The other segment includes those people who are ready to pay a cost higher than the others. The company mainly targeted those who will be ready to pay Rs.25 for a bottle of water. Positioning : With TATA taking over the brand, Himalayan mineral water got a boost in India as TATA is a trusted brand. The television commercials in the ads used the statement : Go back to the nature untouched, unprocessed pristine water from the Himalayas that took 20 years gathering natures goodness for you. With a slogan Live Natural. The USP of Himalayan mineral water is that it is unprocessed and it is packaged straight from the natural source. Product : Himalayan Natural water is available in 200 ml, 500 ml, 750 ml, 1 litre, 1.5 litres and 2 litre bottles. The bottle design was created by Rediffusion DYR , actualized by SIPA, Italy. The water is collected after it flows through clay, stones and river streams collecting different types of minerals with it for about 20 years. The company plans to introduce new variants of the product keeping in mind the different market segments. Price : The 750 ml water bottles were priced at around Rs.250 for the corporate and the multiplex segments while it was Rs.18 for the retail segment. Though the price is much higher than the other mineral water products of other companies which cost around Rs.10-15, it is highly competitive when compared with its competitors in the natural water segment Eviane by Danone and Perrier by Nestle since it is priced at a rate 1/4th cheaper than the others in the premium natural water market. Place : The plant is primary located in the Daula Kuan Region of Sirmour District of Himachal Pradesh. The company has plans to expand with the help of distributors in various parts of the country. Initially, it made use of its already existing and large distribution network of TATA tea. Himalayan water started being distributed in as many as 19500 Tata tea retail outlets as well as other retail shops through the help of the large distribution network of Tata tea. The company started distributed Himalayan water across the country in all the metro cities and also in places like Goa, Pune, Cochin which attract a fair amount of tourists. The company also entered into a joint venture with Pepsico., which is already a leading company in liquid company so as to leverage its distribution and marketing, thereby establishing Himalayan brand as a leader in Natural water. According to the companys website, Himalayan natural mineral waters clientele includes luxury hotel chains like The Taj, The Oberoi , Marriott, InterContinental; premium airlines like Jet Airways; leading multiplexes such as Adlabs; fine dining restaurants like Zodiac Grill, China Gate, Golden Dragon, Indiana Jones, and Frangipani among others. Promotion : The promotional campaign was handled by Rediffusion DYR with a television commercial that had a slogan Live Natural emphasizing the USP of Himalayan Natural water. The Brand is advertised focusing on the fact that the water has been untouched or unprocessed straight from the natural source, where the water has been flowing across river streams acquiring minerals, for about 20 years. In the words of Abanti Sankaranarayanan, executive director of Mount Everest Mineral Water, The launch marks the beginning of an exciting journey aimed at redefining the entire category of bottled water. We have a unique proposition of hydration with wellness, which will embrace all brand offerings in future. The brand communication is designed to narrate the mysticism of Himalayan to evoke an intimate tone with the consumer. The packaging is contemporary and aspirational and conveys the style quotient of the new Himalayan natural mineral water,

How Is Discrimination Different from Prejudice and Stereotyping? Essay

Part I Define the following terms: |Term |Definition | |Discrimination |The denial of opportunities and equal rights to individuals and groups because of prejudice | | |or for other arbitrary reasons | |Institutional discrimination |A denial of opportunities and equal rights to individuals or groups, resulting from the | | |normal operations of a society | | | | |Political correctness |Language or behaviors that does not offend particular groups of people | Part II Write a 150- to 250-word response to each of the following questions: †¢ How is discrimination different from prejudice and stereotyping? Discrimination differs from prejudice and stereotyping in a way that discrimination isn’t just an negative attitude that rejects an entire group, as prejudice is defined. Discrimination is the denial of opportunities and equal rights to individuals and groups because of prejudice or other arbitrary reasons. Prejudice does not necessarily end with wealth. Discrimination also has cumulative effect so that people today are victims of past and current differential practices. As whereas stereotyping is unreliable generalizations about all members of a particular group without considering a individuals differences. I feel that discrimination has many forms aside from race, also age, sexual orientation or wealth. Discrimination can hinder a person from advancing in their life, which will affect their generations. I feel that a person can beat a stereotype, at times it may not be as severe, but when you deny someone or a group equal rights, it because a legal process. Stereotyping can be proved to be wrong, but with discrimination you can not prove it otherwise false, if your denied rights. †¢ What are the causes of discrimination? The causes of discrimination are having a certain preference for different groups of people. In example, preferring a man over a woman to be a president of a company, even though they are both qualified the same. Being misinformed also causes discrimination. Often, racism and prejudice cause discrimination. When an negative attitude is formed over a certain group of people, mainly the minority group. They face a social challenge, which leads to adding a denial of certain rights to a person. Although, discrimination is illegal, it happens often. Family type business, who can hire freely can cause a type of discrimination. They have the choice to hire family, verses someone who is an outsider. Often discrimination is from our ancestors. If they had a certain way of living, it is passed on through generation. Often, we feel like we are better than a certain group, or that a certain group may owe us something because of our ancestors. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? Discrimination towards a certain race, is the same as being discriminated by you gender. We cannot change the color of our skin, nor can we change our gender. Being discriminated by your race, and by religious beliefs can be different is many ways. If a person was applying for a job, and was denied the job because being discriminated by their race, or religious beliefs, a person’s skin color is obvious. But, a person could change their religious beliefs to bend for whatever position they are applying for. Discrimination can begin at birth. Identity groups can change, which changes the discrimination factors. You can change your hair color, or have a surgery to change your appearance to differ ante your age. Someone with a disability cannot just make a disability disappear. A certain sexual orientation can change around to date the opposite sex to be more socially accepted. I think it can differ greatly. Reference: Racial and Ethnic Groups, Thirteenth edition, by Richard T. Schaefer. Published by Merrill Prentice Hall. Copyright  © 2012 by Pearson Education, Inc.

Post-Processual Archaeology - What is Culture Anyway

Post-processual archaeology was a scientific movement in archaeological science that took place in the 1980s, and it was explicitly a critical reaction to the limitations of the previous movement, the 1960s processual archaeology. In brief, processual archaeology strictly used the scientific method to identify the environmental factors that influenced past human behaviors. After two decades, many archaeologists who had practiced processual archaeology, or had been taught it during their formative years, recognized that processual archaeology failed when it attempted to explain variability in past human behavior. The post-processualists rejected the deterministic arguments and logical positivist methods as being too limited to encompass the wide variety of human motivations. A Radical Critique Most particularly, the radical critique, as post-processualism was characterized in the 1980s, rejected the positivist search for general laws that govern behavior. Instead, practitioners suggested that archaeologists pay more attention to symbolic, structural, and Marxist perspectives. The symbolic and structural post-processualist archaeology had its birth primarily in England with the scholar Ian Hodder: some scholars such as Zbigniew Kobylinski and colleagues referred to it as the Cambridge school. In texts such as Symbols in Action, Hodder argued that the word culture had become almost embarrassing to the positivists who were ignoring that facts that although material culture might reflect environmental adaptation, it also might reflect social variability. The functional, adaptive prism that the positivists used blinded them to the glaring blank spots in their research. The post-processualists said culture couldnt be reduced down to a set of outside forces like environmental change, but rather operates as a multi-varied organic response to everyday realities. Those realities are made up of a multitude of political, economic, and social forces that are, or at least seemed to be, specific to a specific group in a specific time and situation, and were nowhere near as predictable as the processualists assumed. Symbols and Symbolism At the same time, the post-processualist movement saw an incredible blossoming of ideas some of which were aligned with social deconstruction and post-modernism and grew out of the civil unrest in the west during the Vietnam war. Some archaeologists viewed the archaeological record as a text which needed to be decoded. Others focused on Marxist concerns about the relations of power and domination, not just in the archaeological record but in the archaeologist him or herself. Who should be able to tell the story of the past? Underlying all of that was also a movement to challenge the authority of the archaeologist and focus on identifying the biases which grew out of his or her gender or ethnic make-up. One of the beneficial outgrowths of the movement, then, was towards creating a more inclusive archaeology, an increase in the number of indigenous archaeologists in the world, as well as women, the LGBT community, and local and descendant communities. All of these brought a diversity of new considerations into a science that had been dominated by white, privileged, western outsider males. Critiques of the Critique The stunning breadth of ideas, however, became a problem. American archaeologists Timothy Earle and Robert Preucel argued that radical archaeology, without a focus on research methodology, was going nowhere. They called for a new behavioral archaeology, a method that combined the processual approach committed to explaining cultural evolution, but with a renewed focus on the individual. American archaeologist Alison Wylie said that post-processual ethnoarchaeology had to learn to combine the methodological excellence of the processualists with the ambition to explore how people in the past engaged with their material culture. And American Randall McGuire warned against post-processual archaeologists picking and choosing snippets from a wide range of social theories without developing a coherent, logically consistent theory. The Costs and Benefits The issues that were unearthed during the height of the post-processual movement are still not resolved, and few archaeologists would consider themselves post-processualists today. However, one outgrowth was the recognition that archaeology is a discipline that can use a contextual approach based on ethnographic studies to analyze sets of artifacts or symbols and look for evidence of belief systems. Objects may not simply be the residues of behavior, but instead, may have had a symbolic importance that archaeology can at least work at getting. And secondly, the emphasis on objectivity, or rather the recognition of subjectivity, has not subsided. Today archaeologists still think about and explain why they chose a specific method; create multiple sets of hypotheses to make sure they arent being fooled by a pattern; and if possible, try to find a social relevance. After all, what is science if its not applicable to the real world? Selected Sources Earle, Timothy K., et al. Processual Archaeology and the Radical Critique [and Comments and Reply]. Current Anthropology 28.4 (1987): 501–38. Print.Engelstad, Ericka. Images of Power and Contradiction: Feminist Theory and Post-Processual Archaeology. Antiquity 65.248 (1991): 502-14. Print.Fewster, Kathryn J. The Potential of Analogy in Post-Processual Archaeologies: A Case Study from Basimane Ward, Serowe, Botswana. The Journal of the Royal Anthropological Institute 12.1 (2006): 61–87. Print.Fleming, Andrew. Post-Processual Landscape Archaeology: A Critique. Cambridge Archaeological Journal 16.3 (2006): 267-80. Print.Kobylinski, Zbigniew, Jose Luis Lanata, and Hugo Daniel Yacobaccio. On Processual Archaeology and the Radical Critique. Current Anthropology 28.5 (1987): 680–82. Print.Mizoguchi, Koji. A Future of Archaeology. Antiquity 89.343 (2015): 12-22. Print.Patterson, Thomas C. History and the Post-Processual Archaeologies. Man 24.4 (1989): 555–66. Prin t.Wylie, Alison. The Reaction against Analogy. Advances in Archaeological Method and Theory 8 (1985): 63–111. Print.Yoffee, Norman and Andrew Sherratt. Archaeological Theory: Who Sets the Agenda? Cambridge: Cambridge University Press, 1993.Yu, Pei-Lin, Matthew Schmader, and James G. Enloe. I’m the Oldest New Archaeologist in Town: The Intellectual Evolution of Lewis R. Binford. Journal of Anthropological Archaeology 38 (2015): 2–7. Print.

Reaction Rate Definition and Equation

The reaction rate is defined as the rate at which the reactants of a chemical reaction form the products.  Reaction rates are expressed as concentration per unit time. Reaction Rate Equation The rate of a chemical equation can be calculated using the rate equation. For a chemical reaction: a  A   b  B →  p  P   q  Q The rate of the reaction is: r k(T)[A]n[B]n k(T) is the rate constant or reaction rate coefficient. However, this value is not technically a constant because it includes the factors that affect reaction rate, most notably temperature. n and m are reaction orders. They equal the stoichiometric coefficient for single-step reactions but are determined by a more complicated method for multi-step reactions. Factors That Affect Reaction Rate Several factors that influence the rate of a chemical reaction: Temperature: Usually this is a key factor. In more cases, raising the temperature increases the rate of a reaction because higher kinetic energy leads to more collisions between reactant particles. This increases the chance that some of the colliding particles will have sufficient activation energy to react with each other. The Arrhenius equation is used to quantify the effect of temperature on the reaction rate. It is important to note that some reaction rates are negatively affected by temperature while a few are independent of temperature.The Chemical Reaction: The nature of the chemical reaction plays a large role in determining the reaction rate. In particular, the complexity of the reaction and the state of matter of the reactants are important. For example, reacting a powder in a solution typically proceeds faster than reacting a large chunk of a solid.Concentration: Increasing the concentration of the reactants increases the rate of a chemical reaction.Pressure: Increasing th e pressure increases the rate of reaction.Order: The reaction order determines the nature of the effect of pressure or concentration on rate.Solvent: In some cases, a solvent does not participate in a reaction but affects its rate.Light: Light or other electromagnetic radiation often speeds up the reaction rate. In some cases, the energy causes more particle collisions. In others, light acts to form intermediate products that affect the reaction.Catalyst: A catalyst lowers activation energy and increases reaction rate in both forward and reverse directions. Sources Connors, Kenneth. Chemical Kinetics:The Study of Reaction Rates in Solution. VCH.Isaacs, Neil S. Physical Organic Chemistry. 2nd edition. Longman.McNaught, A. D. and  Wilkinson, A. Compendium of Chemical Terminology, 2nd edition. Wiley.Laidler, K.J. and Meiser, J.H. Physical Chemistry. Brooks Cole.